The EU Flower in International Tourism

Early in 2005 the EU focused the marketing activities on Tourism Fairs. They wanted to build on the success to the tourist accomodation service category is experiencing. There have been information stands at various fairs in Piraeus (Greece), Milan and Berlin.

As we nowadays are getting more and more focused on our environment, the benefits for the accomodation service are:
1. To show high quality and environmental performance. The European Eco-label is the best way to tell the guests about the efforts regarding environmental measures and quality improvements
2. Eco-efficiency for cost-advantages. Most of the environmental measures require some time and effort but on the other hand they offer added value. As an example of this: Reducing the consumption of natural resources like energy and water helps reducing costs.
3. Sense of well-being. Environmental commitment stands for healthy lodgings, healthy nutrition and a healthy environment for the guests and the employees. Environmentally friendly tourist accommodation use natural building materials, have non-smoking areas and avoid the use of hazardous chemicals. Linen is washed with more environmentally friendly detergents.

It cannot be better.

Thanks to the The European Eco-label for tourist accommodation service for excerpts from their web-site.